New Aveda Be-Curly Products

This July we’re celebrating all of our curly-haired guests with the launch of Aveda’s new Be Curly Co-Wash and the Be-Curly Intensive Detangling Mask.


Be Curly Co-Wash

Be Curly Co-Wash is a conditioning, sulfate-free wash–enriched with certified organic babassu oil–that moisturizes curls and provide frizz control for up to three days while gently cleansing the scalp of excess oils and removing build-up from the hair.

Why it’s Great for Curls

Guests with curls and oils often choose between a no-shampoo day to maintain their hair’s condition and a shampoo day to cleanse their hair and scalp. Be Curly Co-Wash offers an alternative cleansing option that provides hydration and frizz control while cleaning the scalp.


How to use it

Massage a generous amount into your scalp and hair. Add more as needed. Rinse. Follow with Be Curly Conditioner or Be Curly Intensive Detangling Mask (coming soon).

Beautiful Curls Day After Day

Our guests love their curls and coils–and we’ve got the secret to keeping their hair full of moisture, far from frizz and free from tangles. It’s complete customization of your daily hair washing, conditioning and styling routines.

Visit your favorite Neroli location and ask your hair designer about Aveda’s NEW Be Curly Co-Wash.

Be Curly Intensive Detangling Mask


Be Curly Intensive Detangling Mask is an intensely hydrating hair masque that separates tangled curls and coils while moisturizing with certified organic babassu oil and shea butter.

Guests with curls and coils often deal with tangles. This masque is designed to give them a condition option that provides extreme detangling, adds moisture, fights frizz and improves the look of curls with every use.

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