“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” -Horst Rechelbacher, Founder
Aveda’s mission statement has truly been a testament in my life for the past 15 years. I grew passionate about styling hair to help people not only look beautiful, but also feel beautiful. I’ve dug deep into my spiritual self through this pandemic and really wanted to validate the purpose of what I do in the beauty industry and what, as an industry, we’re capable of.
I have highlighted a few words from this statement and the value they’ve provided me to serve guests with effort and affection.
WE: We have the power to help people feel.
We not only help the way they look, but to truly feel great about themselves as they’re walking out the door. Passion works through the soul and exudes out. I walk off the floor with guests each day and night after work, which envelops me with so much gratitude. I couldn’t be more thankful.
OUR: An encompassing, all inclusive word.
As a beauty industry provider, our embrace or our thoughts can turn someone’s day around or turn a sour moment into a good one. You never know what our friends, our family, or our neighbors are going through, and I believe we have the chance to create a better world for all with our thoughts and actions.
AVEDA: Knowledge that’s worth sharing.
Did you know “aveda” means all knowledge? This fact made me pause for a moment and smile. It’s so truly telling for a strongly committed company and for what it stands for so many. Aveda works tirelessly to be a pillar of knowledge for both the beauty industry, and the world. Education is a huge part of this, as well as just bringing attention to global needs and concerns.
WORLD: Encompassing together with all of its different regions and people.
For 15 years in this industry, I have met so many people from so many different corners and walks of the world. What a blessing that is! To learn different customs and cultures on a daily basis. It’s truly fascinating to learn the way of the world while working. It’s remarkable to meet so many different and eclectic personalities. What an adventure it is!
LEADERSHIP: A role to hold that is valuable; presence.
Leadership, to me, is that we guide our own “ship” so to speak. Because we really do! Leadership is a blessing in that we are in charge of our own destinies. We look towards leaders to learn from and those bonds pave the way for us. Leadership is truly how we connect, but also how we “ship” ourselves.
RESPONSIBILITY: We are responsible for the actions we perform.
We have the responsibility to hone the skills we learn and to take those templates back to the creative floor to give the best we can give. We create the responsibility within us. And, it is most importantly our responsibility to care for those we touch.
“People will forget what you said, people will forget what you did, but they will never forget how they made you feel.” -Maya Angelou
I believe this quote sums up my thoughts perfectly. I am honored to work with a company that allows me to connect with a beautiful mission statement, and I invite you all to live life shaped from this as well.