How Your Earth Month Donations Changed Lives



Every April it happens. Earth Month. The Spin to Win comes out, fashion shows, we ask you to round up…all in the name of “Clean Water”. So many of you have graciously supported and have maybe wondered along the way what happens with those donations. Today we are excited to share with you how your Earth Month donations have changed lives–right here in Wisconsin. And in a very real and meaningful way.

Neroli Salon & Spa in partnership with The Water Council, The Institute of Beauty and Wellness and Aveda Institute Madison have selected three students to receive the first round of scholarships through the Future Water Leaders Fund, a fund created by The Water Council to support students exploring careers in Wisconsin’s water technology industry.

How We Raise Money

During Earth Month 2018, events hosted by Neroli, The Institute of Beauty and Wellness and Aveda Institute Madison raised $13,000 for the Future Water Leaders Fund. This scholarship helps Wisconsin students focused on water projects and related academic fields finance their educational programs. Various fundraising efforts took place in March and April including the Catwalk For Clean Water and the Walk for Clean Water. Thirteen scholarship applications were submitted and  three winners selected by a panel consisting of members of the Institutes’ administration and Green Teams — a collection of student ambassadors from The Institutes who educate the student bodies on how to live greener lives and embody the Aveda Mission.



“At the heart of any water technology company, water utility, or the creation of groundbreaking innovations are talented and motivated individuals that want to solve tomorrow’s water challenges,”


Aveda and the Aveda network of salons, spas and institutes raised funds for clean water through a multitude of efforts since 1999 raising over $56 million dollars. As an Aveda Lifestyle company, Neroli Salon & Spa along with the Institutes are passionate about living out the charitable efforts set forth by Aveda.


2018 Future Water Leaders Scholarship Winners

  • Nick Brnot, Milwaukee School of Engineering (MSOE)Through a philanthropic effort with Sr. MacCanon Brown, MSOE Honors Students will be implementing a year-round aquaponics system and urban agriculture garden to provide food for a soon-to-be built homeless shelter on Milwaukee’s north side. The team will use the funds awarded to construct a prototype this summer. MacCanon Brown Homeless Sanctuary Aquaponics Project – MSOE University Honors Program
  • Tabatha Davis, University of Wisconsin – Madison Tabby is currently in the municipality of Joyabaj, Guatemala working to install a water system and collaborating with short-term design teams to coordinate allocation and transportation of project materials. The funds she receives will go towards surveying equipment as well as reimbursement for travel and living expenses.Water Project Coordinator Intern
  • Andrea Petersen, Mount Mary University Andrea is working for Stonehouse Water Technologies where she invented a new nitrate removal technology and is wrapping up her final semester of undergrad. This scholarship will go toward developing a parasite removal technology and tuition. Water Science Intern


“At the heart of any water technology company, water utility, or the creation of groundbreaking innovations are talented and motivated individuals that want to solve tomorrow’s water challenges,” stated Dean Amhaus, president and chief executive officer of The Water Council. “We are extremely grateful to be able to partner with this trifecta of companies, who are not only committed to improving water issues, but carry that commitment to supporting the development of this next generation of water leaders.”


The Mission

Neroli and The Institutes joined Aveda’s Earth Month efforts in 1999 in response to both global and local water crises. The lack of access to clean water affects 700 million people every day. To put that in perspective, 700 million is more than twice the population of the United States. In the US, the water crisis may not seem as urgent as it is in other parts of the world.  But consider the following: 40% of US rivers are too polluted for drinking or even swimming.  The state of California endured a three year drought.  And Florida and Georgia are embroiled in a Supreme Court battle over access to water from shared freshwater basins. Water scarcity is a reality here, too.

People of this region are fortunate in that the Great Lakes account for about 20% of the Earth’s fresh water and it sits in in our back yard. But that doesn’t mean there aren’t very real concerns here, too. From algae blooms to invasive species to battles amongst municipalities for water access, the crisis is hitting home. For its part, the Aveda network has raised roughly 56 million dollars to support its Earth Month partners since 1999. It’s an effort that will continue. Thank you for your support–now and future.

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