Top Wellness Trends of 2018

Want to stay in tune to all things wellness and live your best life this new year? Here are the estimated Top 10 Wellness Trends of 2018.

IF YOU LIKE TURMERIC, YOU’RE GOING TO LOVE MORINGA

 

No. 1

IF YOU LIKE TURMERIC,

YOU’RE GOING TO LOVE

MORINGA

Buzz about turmeric’s anti-inflammatory powers dominated 2017, but 2018 is all about moringa.

Fortunately, the buzzy veggie has a likable taste—its seeds are slightly sweet, and its ground leaves are nutty and grassy like tea. So food companies are not wasting a minute adding moringa into everything from nutrition bars and protein powders (Kuli Kuli) to juices (Pressed Juicery) and kombucha (as in,Suja’s new adaptogenic brew). Moringa’s even entering the chip aisle, where you can grab a bag of Vegan Rob’s Moringa Puffs for your next Netflix girls’ night in.Oh, and in 2018 expect beauty brands featuring super-nourishing moringa oil (which can be a fair-trade ingredient) to make a point of telling you how great it is for your skin. Based on our research, they might be right.

SKIN CARE THAT PROTECTS YOU FROM THE TECH WORLD AND POLLUTION 

No. 2

SKIN CARE THAT PROTECTS YOU

FROM THE TECH WORLD AND

POLLUTION

UV rays, pollution, blue light from laptops, and harsh ingredients do a number on our skin—which is why the next wave of skin-care products is working to support it in the modern world.

Every day, your skin goes to battle with the environment. UV rays, pollution, blue light from laptops, and harsh ingredients do a number on our skin—which is why the next wave of skin-care products is working to support it in the modern world. Think “skin-barrier-supporting” and “microbiome-enhancing” serums that help fuel optimal skin function and, of course, a healthy glow.

 

SELF-CARE IS ESSENTIAL, NOT AN INDULGENCE

No. 3

SELF-CARE IS ESSENTIAL, NOT AN INDULGENCE

Busy women (so, all of us) are realizing that me-time isn’t a luxury, it’s a necessity.

Busy women (so, all of us) are realizing that me-time isn’t a luxury, it’s a necessity. And in 2018 we’ll unapologetically clear space on our daily calendars for more unplugged activities, with the understanding that putting your own oxygen mask on first means you’re better equipped to support your family, community, and the world.

Despite what Instagram might have you believe, self-care is less about face-mask selfies than “everyday healthy rituals that help keep your body and mind energized,” says Nikisha Brunson, co-founder of Urban Bush Babes and creator of Folie Apothecary. “Like going to bed at the same time every night and eating wholesome foods.”

And self-care is now increasingly available—as a pursuit (journaling, meditation, knitting) and as a purchase (like the aforementioned face masks and drop-in spa services). In fact, Google says searches for “self-care” are 25 percent higher now than they were at this time last year.

BRINGING THE FITNESS STUDIO HOME

No. 4

BRINGING THE FITNESS STUDIO HOME

Marquee-name fitness gurus and megabrands that capture the magic of an IRL sweat sesh want to get into your living room.

In 2018 digital fitness innovations will let brands go big when they go (into your) home. “If the instructor is better, if the hardware is better, if the software is better, if the location is better, and if the value is better…why would you travel outside the home?” posits Peloton CEO John Foley, whose indoor cycling bike streams live and archived workouts, including classes “beyond the bike.” (Its latest round of funding valued Peloton at $1.25 billion.)

Engaging, online classes streamed to your devices are a logical play for fitness brands, considering they can really increase the reach of the hottest fitness talent more than studios can alone. “We see about 800 clients in our NYC studios each week,” says Anna Kaiser, founder of cult-fave AKT dance cardio workout. “On the AKT on Demand app, we’ve accessed 100 times that amount of people. So given sheer numbers alone, the digital space has been essential for the brand’s growth and visibility.”

 

 

PET FOOD THAT’S AS HEALTHY AS YOURS

No. 5

PET FOOD THAT’S AS HEALTHY AS YOURS

You and your four-legged BFF will have more similar eating habits than ever before.

Now pet owners and pet food brands are committing to high-quality kibble made from fresh, whole, and clean ingredients (no GMOs for your fur-baby)—and even recipes tested on humans. And the category is taking off: In 2016, the US natural pet food sales generated $8.2 billion (a quarter of the total US pet food market), and it’s projected to grow another 9.5 percent between now and 2021. Your pup might not have a seat at your dinner table, but his food soon won’t be too out of place.

Castor & Pollux is leading the charge in saying no to mystery meat by featuring ingredients lists filled with organic (read: real) proteins and veggies. Nutro’s dry food recipes also feature non-GMO ingredients lists, and are “Paleo-inspired.” (Just like your diet?)

 

 

 

HOME DECOR GOES WOO WOO

No. 6

HOME DECOR GOES WOO WOO

If 2017 was the year of staying in, 2018 is when your home style will get a whole lot healthier (and palo santo-scented).

If 2017 was the year of staying in, 2018 is decidedly the time when your home gets a whole lot healthier. The inspiring, stylish design details that adorn the places where we chill out—like yoga studios, drop-in meditation studios decked out with crystals, and even that spa we should be so lucky to sneak off to—are now adorning our living rooms. And it’s going way beyond scented candles and bath caddies.

A sign of the design times: These once woo-woo wellness items are now being stocked in big box stores like Home Depot. (We repeat: Home Depot!) It has a plethora of Himalayan salt lamps, which are said to emit the same healthy negative ions of a walk along the ocean. West Elm sells terrariums and succulents galore. (BTW: Pinterest says that searches for indoor plants have risen over 200 percent in the last year alone.) Amazon is now a major distributor of essential oil diffusers. And IKEA sells affordable faux sheepskin rugs, so that you can layer them on every surface of your home.

 

 

 

ACTIVEWEAR SHOWS ITS SOFTER SIDE

No. 7

ACTIVEWEAR SHOWS ITS SOFTER SIDE

The hottest looks next year will be the ones that make you look great and feel cool…calm, and collected.

There’s a stylish shift happening in fitness fashion: Pretty neutrals that sidestep “dress like an athlete” black Spandex are going to need some space in your closet. Activewear companies are increasingly focused on softer hues, like nudes, blush pinks, seafoams, and pale greys—often in looser, lifestyle silhouettes that are inspired by downtime in meditation or nature versus deadlifts at the gym.

Fabrics and styles are also getting cozier. With super-soft sustainable modal and cottons, like with Athleta’s “semi-fitted” joggers and wide-neck tees. Drapey sweatshirts from Alala and Monrow embrace a comfy hygge sensibility(not a high-intensity training one). Even major athletic outfitters —think: Reebok and Nike—are debuting looser silhouettes and subdued hues for spring and summer 2018. These “softer-side” pieces are becoming the new, relaxed basics of athleisure.

 

 

 

HIGH-TECH SLEEP SCIENCE ARRIVES IN THE BEDROOM

No. 8

HIGH-TECH SLEEP SCIENCE ARRIVES IN THE BEDROOM

This is the year technology is welcomed into the bedroom to actually improve the quality of your zzz’s.

Health experts have megaphoned the benefits of powering down your digital devices hours before bedtime if you want to bank a solid night of zzz’s. And yet, 2018 will be the year technology is welcomed into the bedroom to actually improve your sleep quality.

By creating the optimal environment for you to snooze via temperature controls, sharing data about your REM stats, and creating solutions to help you wake up naturally, digitized beds aim to help you sleep better than ever. “The appetite for products designed to improve sleep is very high,” confirms tech news site UKTN, which is why both funding and sleep-tech innovation in this category are taking off, too.

Sleep trackers that work with your existing mattress (like S+ by ResMed, Emfit, and Sleeptracker) are part of this growing Sleep AI category. They nap on your nightstand and send you bio and bedroom data to an app on your phone. And a small study conducted with 6,100 AppleWatch users found it may accurately detect hypertension and sleep apnea, so Apple may be learning how it can play more of a role in your life offline.

 

NUT-MILK YOGURT, NOW COLONIZING A DAIRY CASE NEAR YOU

No. 9

NUT-MILK YOGURT, NOW COLONIZING A DAIRY CASE NEAR

YOU

Change is coming to yogurt culture.

Change is coming to yogurt culture. Like almond milk, which went from a niche dairy substitute for vegans and the lactose-intolerant to an option so omnipresent that Starbucks is getting in on the action, now yogurt is poised to be the next big nut-milk trend.

And the market is ready to dip in a spoon. Nonstop launches into the (non)dairy case—everything from Kite Hill Greek-style yogurt made with almond milk to Foragers’ drinkable “cashew-gurt”— suggest that 2018 is going to be the year of alt-yogurt.

So why alt-yogurt, and why now? According industry research, the category may grow to reach $35 billion by 2020, largely driven by millennials, who are generally more health-conscious and less likely to define “milk” as a dairy product exclusively—and they’re willing to pay for them.

Expect to see a lot of new offerings in the new year, especially those using coconut. While early adopters have been swooning for The Coconut Cult (the wallet-draining $25 raw coconut yogurt has been flying off West Coast shelves since its 2016 launch), now kombucha brand GT’s Living Foods will unveil a “living coconut yogurt,” New Earth Superfoods is launching coconut probiotic kefirs, and Coco Rico is debuting more French-style coconut yogurt flavors. And in January, Ripple will shake things up with a nut-free, completely plant-based Greek yogurt. With so much probiotic-loaded goodness in 2018, the biggest question might be which alt-yogurt to try next.

 

KOMBUCHA GOES BIG—AND CRAFTIER

No. 10

KOMBUCHA GOES BIG—AND CRAFTIER

Here’s a fizzy paradox for you: 2018 may be the year the gut-health-friendly beverage becomes more mass and more niche than ever.

Here’s a fizzy paradox for you: 2018 may be the year gut-health-friendly kombucha becomes more mass and more niche than ever. The once-obscure fermented tea drink is now thoroughly mainstream, and with its newfound popularity comes a coterie of small, craft brewers dedicated to next-level, seasonally driven ‘booch.

At the same time, kombucha is more of a speciality drink than before. Much as the craft beer and artisanal coffee movements put product quality into the spotlight, there’s now a lot more passion for the artistry that goes into creating kombucha with new purveyors coming to market. Regional ‘booch brewers from Brooklyn’s Pilot to Lion Heart of Portland, OR, are creating inventive flavors with a local twist. And it’s not just a coastal thing, either: In New Orleans, there’s Big Easy Bucha’s Voodoo Brew, which incorporates Southern flavors such as chicory and vanilla coffee. Farther north in Pennsylvania, Sole makes an oak-aged blend of blackberries, blueberries, hibiscus, and ginger.

Whether people gravitate toward the fermented, fizzy stuff for the taste or for the gut health, the category is more desirable than ever. Expect to see kombucha’s probiotic presence permeating your grocery store fridge aisle. If you’re not already on the ‘booch bandwagon, this may be your best opportunity to drink up.

 

 

 

 

 

 

 

 

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