Pick Your Perfect Blonde

We know blondes. Whether you love bight and platinum or warm and golden, Aveda’s new Blonde Finish brings out the best of your blonde.

Discover your Perfect Blonde


Using Aveda’s brand new Blonde Finish, aimed at enhancing or refining our brighter blondes and highlighted guests, only one application and you’ll have lasting results for up to four weeks after your visit.

“Blonde is having a moment now, but it’s refined to be just the right tone for you,” says Aveda Global Creative Director Antoinette Beenders. “Whether you feel like channeling your inner rock star, bombshell or flower child, there’s something for everyone.”

The new Aveda Blonde Finish are 96% naturally derived with ingredients derived from botanicals

  • certified sunflower
  • castor
  • jojoba oils

This is clearly not your basic blonde, explains Ian Michael Black, Aveda Global Artistic Director, Hair Color.“Our new Enlightener™ Blonde Finish Protective Toners give us the ability to refine blonde hair and really create customized and unique looks.”

Below, are some key products for maintaining a beautiful new blonde hue:



  1. Color Conserve™ Shampoo
  2. Sun Care Protective Hair Veil
  3. Dry Remedy™ Daily Moisturizing Oil

The Blonde Finish leaves your hair beautifully conditioned and radiant.

Pick your Blonde


There are three different Aveda Blonde Toners to choose from. With each one, your blonde can be customized to the tone you want to see.

  • Ash – bright platinum blonde that eliminates yellow brassiness.
  • Beige – creates a creamy, natural blonde.
  • Gold – enhances your golden tones to create a warmer color.


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