Aveda Shampure™ Dry Shampoo

Shampure™ Dry Shampoo— it was just a matter of time for this new product as dry shampoo has been the most-requested product from Aveda since 2010. We are excited to share that the wait is over and all of our locations are full stocked with the product. Although it’s new, we already have rave reviews from our favorite guests.

Check out the difference the Shampure™ Dry Shampoo makes in reviving a hairstyle, after a long day.

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Before & After Image via Neroli Instagram.


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  • A real time (and water) saver: It instantly refreshes and rejuvenates hair with 99.8% naturally derived* powders from cassava and oat that help absorb excess oils and impurities, lifting them away from the hair, saving time between washes. No water needed.
  • At the same time: Aveda also created a mission-aligned refill option that saves pumps, reduces package waste and saves money.
  • Legend in its own time: The majority of dry shampoo products are aerosols. Aveda developed a highly innovative delivery system that mimics an aerosol using a propellent-free formula that doesn’t contribute to indoor air pollution.
  • A look back in time: It features Aveda’s signature Shampure™ aroma that was developed in 1989 and includes a unique bouquet of 25 pure flower and plant essences, including certified organic bergamot, lavender, lemon, petitgrain and ylang ylang.
  • Big time results: It naturally refreshes all hair types and textures, giving it a freshly shampooed look and smell. Brush through with your fingers, or for a shiny finish, an Aveda Paddle Brush.
  • A look back in time: It quickly transforms styles from day to night—even overnight to day!





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